In The Beginningwas started in Seattle, Washington, as a retail store in 1977 by Sharon Evans Yenter. It was Sharon's goal to fill quilters' and crafters' need for high-quality cotton fabrics, classes, inspiration, and friendship. Over the years In The Beginning grew from a tiny loft space into an over 6,000-square-foot quilters' paradise. In 1996 a new division was added to the company and In The Beginning Fabrics was born. This new addition's purpose was to create beautiful and innovative cotton fabrics to be sold at independent fabric shops across the U.S.A. and around the world.
Today the company is run by Sharon's son Jason. In 2005, the decision was made to close the retail store and concentrate solely on creating fabrics. Both mother and son now spend the bulk of their time personally designing or working with other artists to design the twelve to fourteen collections the company produces each year. The company also produces a variety of books, patterns and free handouts.